Multi-Brand Travel Centers

The Briad Group is proud to partner with Circle K® under a new franchise development agreement that will more than double our presence in New York State. Beginning in early 2025, Briad will open 40 new Circle K locations across Upstate New York—joining the brand’s existing network of roughly 30 stores in the region. Each approximately 7,000-square-foot site is envisioned as a next-generation, multi-brand travel center featuring Circle K alongside leading quick-service restaurants such as Wendy’s, Dunkin’, and Buffalo Wild Wings Go.

Leveraging decades of franchise expertise across hospitality, restaurant, and retail operations, Briad is redefining roadside convenience with developments that seamlessly integrate fueling, food, and modern retail experiences. This venture marks a strategic expansion into the convenience retail space, reinforcing our commitment to serving communities throughout the Northeast with exceptional quality, innovation, and customer-focused service.